On-page optimization: This includes optimizing the content and structure of your website to make it more attractive to search engines and easier to understand for users.

Off-page optimization: This includes building high-quality back-links from other websites to your own, as well as citations (mentions of your business name, address, and phone number on other websites).

Keyword research: This involves identifying the terms and phrases that potential customers are using when searching for businesses like yours, and incorporating those keywords into your website and marketing efforts.

Local citations: This involves building up your business's presence on local directories and review sites, such as Google My Business, Yelp, and Yellow Pages.

Localized content creation: This involves creating content specifically tailored to your local audience, such as blog posts about local events or resources, or landing pages for specific local service areas.

Mobile optimization: This involves ensuring that your website is optimized for mobile devices, as more and more users are accessing the internet via their phones.