Keyword research and selection: This involves identifying the most relevant and valuable keywords to target in your PPC campaigns, based on factors such as search volume, competition, and cost-per-click.

Ad copywriting and testing: This involves creating compelling ad copy and experimenting with different variations to find the most effective language and messaging for your campaigns.

Campaign structure and organization: This involves setting up and organizing your PPC campaigns in a way that is efficient and effective, using features such as ad groups and targeting options.

Bid management: This involves optimizing the amount you are willing to pay for each click on your ads, based on factors such as the competition and the likelihood of conversion.

Landing page optimization: This involves optimizing the design and content of your landing pages to improve the chances that visitors will take a desired action, such as filling out a form or making a purchase.

Tracking and reporting: A good PPC campaign management service should provide regular reports on the performance of your campaigns, including metrics such as clicks, impressions, cost-per-click, and conversions.

Account management: This involves ongoing management and optimization of your pay-per-click campaigns to ensure that they are running smoothly and meeting your goals.